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01 / Website Development

What would you like
your website to do better?

You don’t need a finished plan before you ask.

Does one of these sound familiar?

Choose one to open a short explanation below. It’s fine if none of them fit.

I don’t have a website yetMy site needs a refreshMy services aren’t clearI need Japanese and English

I don’t have a website yet

What it often looks like

You have a business card or social accounts, but nowhere to point people for the details—and no clear idea of what to decide first.

Why it matters

People who are interested often look you up before they get in touch. If the basics are hard to find at that moment, some will hesitate before asking.

A step you can take yourself

Write down the five questions customers ask you most. Those answers are the raw material for your first page.

With COMPASS

I listen to how your business works, and we separate what the first version needs from what can wait.

Ask about this

My site needs a refresh

What it often looks like

It was built a few years ago. The text is small on a phone. Old prices or opening hours may still be on it.

Why it matters

Outdated information can be worse than none. A customer who acts on the wrong hours or contact details is the one who pays for it.

A step you can take yourself

Open your site on your own phone and try to reach the contact details. Wherever you hesitate is where to start.

With COMPASS

We look at the current site together and sort it into keep, fix and remove. A full rebuild is not always necessary.

Ask about this

My services aren’t clear

What it often looks like

“So what exactly can I ask you to do?” You hear this even though you thought the site already said it.

Why it matters

Words that feel obvious to you can mean little to a first-time visitor. If they can’t tell what you offer, they can’t tell whether to ask.

A step you can take yourself

Show your homepage to someone unfamiliar with your work for ten seconds. Can they say what the business does?

With COMPASS

We rework the wording and order around who it is for, what you offer and how to ask.

Ask about this

I need Japanese and English

What it often looks like

Enquiries from overseas are increasing. The English is machine-translated, or the English pages have fallen behind the Japanese ones.

Why it matters

When prices or conditions differ between languages, a customer cannot know which is correct. That is how misunderstandings start.

A step you can take yourself

Put the Japanese and English pages side by side and compare just three things: prices, hours and contact details.

With COMPASS

We line up the pages and the language switch so both languages say the same thing—written for meaning, not word for word.

Ask about this

MAKING IT, AND MAKING IT USABLE

AI can generate a page.
A site customers can use takes more.

A good-looking page can now be generated quickly. Whether it answers a customer’s questions, whether the information is correct and who updates it after launch are separate matters.

A visitor moves from a question toward an enquiry, one step at a time.
  1. A question

    “Are you open today?
    Do I need to book?”

  2. An answer

    Hours, location,
    how to book

  3. Enough detail

    What you offer and
    a guide to prices

  4. Getting in touch

    Phone, LINE
    or email

If one step is missing, that can be where the visit ends.

Illustrative, fictional exampleSame café, same information. Only the order has changed.

Before

  • Opening hours are nowhere to be found
  • No indication of where it is
  • Contact details only at the very bottom

After

  • The first line says what the business is
  • The most-asked answers come first
  • The way to get in touch is obvious

“Aoi Coffee” is fictional. It is not a real business or a COMPASS project.

What a well-organised site does

  1. 01

    Clear message

    Visitors can understand what you offer.

  2. 02

    Usable experience

    People can find their way to an enquiry on a phone.

  3. 03

    Manageable handover

    Agree how the site will be updated after launch.

What the sources say

Sources checked on 11 November 2026.

Easy to overlook

Whether a site was generated with AI or built by hand, the same points are worth checking before it goes live.

  • Has AI-written text introduced results, qualifications or prices that are not true?
  • Does every button and link go where it says it goes?
  • Do prices and conditions match between Japanese and English?
  • In whose name are the domain and hosting registered?
  • When hours or prices change, who updates the site, and how?

What to check before publishing an AI-built site.

What COMPASS does: from first conversation to handover

  1. Free consultation

    Tell us your goals, audience, current situation, budget and preferred timing. You do not need to have everything decided.

  2. Requirements & individual quotation

    Review pages, content, languages, features, revisions, publishing, deliverables, costs and schedule.

  3. Agreement, development & review

    Development starts after agreement. Review the actual site, with any extra requests checked for cost and timing changes.

  4. Publishing & handover

    After final review, publish and hand over as agreed, including how the site will be managed and updated.

What we can discuss

New sites & redesigns

Plan content, page structure, design and mobile layouts, with an agreed scope.

Bilingual websites

Plan equivalent pages and language switching around your audience and message.

Updates & maintenance

Discuss text, image and other post-launch updates. Scope and fees are agreed separately.

Custom digital needs

Discuss tool connections and small digital systems. Availability depends on a review of feasibility and scope.

What’s included—and what isn’t

You can ask about

  • A new website
  • A redesign of an existing site
  • A Japanese and English site
  • Updates and maintenance after launch (scope and fees agreed separately)
  • Custom needs such as connecting existing tools (after feasibility and capability are confirmed)

Outside the scope

  • Guarantees of search ranking, traffic, sales or conversions
  • A guaranteed delivery time (the schedule is confirmed with the quote)
  • Fixed-price packages or a standing maintenance subscription
  • A promise that every requested integration is possible

Pricing & scope

There are no fixed public packages. Quotes depend on your goals, scale and required features. Any domain, hosting, external-tool, photography or translation costs are identified separately before agreement.

Project duration, search rankings, traffic, sales and conversion results are not guaranteed. Maintenance and further development follow the agreed scope.

What you can say when you get in touch

Send one as it is, or put it your own way.

  • “I don’t have a website. I’d like to know what to decide first.”
  • “Could you look at my current site? I think it’s hard to read on a phone.”
  • “I want to offer both Japanese and English. How should I think about the cost?”

You don’t need to know the technical words.
Explain what’s happening in your own words.
We can work out where to start together.

Start a free consultation ↗Choose LINE, Telegram or email. An enquiry alone does not create a paid contract.

Common questions

Can I ask before I have all my text and images?

Yes. We can review what you have and work out what is needed. Any content production or asset purchase is discussed and quoted before agreement.

Can you work on an existing website?

We first review the current platform, access and requested changes, then confirm whether the work is a suitable fit.

Can you look at a site I made myself with AI?

Yes, you can ask. After checking how the site is built and managed, I’ll tell you what I can help with. The learning notes also list what to check before publishing.